In today's frenzied real estate market,eager home buyers and  motivated sellers see no reason to wait for their calls to be returned or thier emails to be answered. If they don't get an immediate response to their questions, they simply move on. In fact, a broker who takes just 20 minutes to follow up on a call is apt to lose that customer to the competition. At the same time, busy agents can't afford to sit around waiting for the phone to ring. As they race from appointments to open houses and closing, most spend more time in their cars than at desks. Yet they also need to remain in constant contact with their office to ensure potential customers are always just a phone call away from a hot property.

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